The main cause of dandruff on the scalp is a kind of fungus that lives on the scalp skin and decomposes its sebum into lighter fatty acids when exposed to light and oxygen. This process causes itchy skin, inflammation, skin redness and dandruff. Scalp skin, however, naturally sheds its older layers, replacing them with new ones. This process has, nevertheless, its own natural pace and rhythm. Dandruff is caused when the horny layer’s flaking accelerates and outpaces the normal process. The formulation of AVE Men Anti-Dandruff Shampoo is based on the fungistatic and bacteriostatic properties of zinc pyrithione (the most important anti-dandruff compound produced to date), which helps suppress bacterial and fungal growth and displays its therapeutic impacts within the first week of use. Within a month, the flaking and itchiness of the scalp skin are reduced significantly. Through balancing cell division, the shampoo decreases epidermal cells’ pace of proliferation and death. The zinc ion in the shampoo helps regulate sebum secretion by sebaceous glands. The shampoo contains a polymer derived from guar, which helps soften the hair and make it easier to arrange it.